Nevertheless,
I am the same
Once upon a time a child was born. This was no ordinary child, this was a child who was trapped inside a body she didn’t belong in. For the next thirty something years this made her wonder; would who she was, who she truly was, be accepted by others in the kingdom? Or would she be doomed to live her life forever as someone else?
As years went by and she aged, Ariel began to lose pieces of her authentic self. She tried hard to suffocate her true feelings, but that just made things exponentially worse for her and everyone around. Piece by piece, she became thinner, until a day arrived, when she couldn’t take it anymore.
She knew there was no magic spell that could frankly help her. And that this was perhaps the greatest risk any of us could take. Having the courage to unpeel, to get rid of our stringencies. To be seen as we truly are. To shed our past lives, the expectations of others, and become something new.
As frightening as it felt, Ariel knew this was the only way forward. And in this update, she decided to share this to you, dear reader.
Illustration: Eric HabichThe Unpeeling #
For as long as I can remember, I’ve felt like I’m somehow incompatible and different. I never used to quite grasp what was causing it, except that I knew that I always associated myself with women instead of men.
Because of a conflict between what I may have seemed like externally and how I actually felt inside, my life has — for the most part — been quite the struggle. It got so bad last spring that I was planning to end my life because I felt like I couldn’t take it anymore. I was so distressed due to the mismatch between my gender identity and the sex that I was assigned at birth that I felt like I had no other option left anymore.
I was tired of pretending and living my life for other people. Honestly, thinking about it now, it felt like I was trapped in an invisible prison while someone else outside was living my life instead.
Being different and not fitting into the shallow gender norms that our society has created felt exhausting to me.
During the past year I’ve started to realize that I don’t have to live my life like this anymore. I’ve figured that I’ve got the freedom to be a woman and also be open and proud about it. And that it isn’t the end of the world, but the beginning of a new and beautiful chapter in my life.
Of course, not everyone will understand, but for the most part, the people I have in my life have been genuinely supportive and have made me feel like I’m a better person because I’m different. Not because I’m trying to be the same as everyone else.
So hey, my name is Ariel.
My pronouns are she/her.
I hope you can accept me for who I am, because, nevertheless, I am the same I’ve always been. Opening up about all of this helps me to be myself with you. It also helps me to show how wonderful personality I have without having to cover things and pretend to be something I’m not. ❦
New Identity #
To support this new chapter in my life, I’ve been working on a new visual identity that you can see on this website. I’ve got some help from a few friends including Ilkka Janatuinen who designed the new logomark. The illustration here is by Eric Habich.
The typeface used on this website is Nouvelle Grotesk combined with Adobe Garamond Pro.
Logomark #
Color Palette #
Typography #
Quick Red Ariel
Nouvelle Grotesk FatQuick Red Ariel Jumps
Nouvelle Grotesk FatQuick Red Ariel Jumps
Nouvelle Grotesk FatQuick Red Ariel Jumps
Nouvelle Grotesk LightQuick Red Ariel Jumps
Nouvelle Grotesk FatQuick Red Ariel
Adobe Garamond Pro RegularAdobe Garamond Pro Regular Adobe Garamond Pro ItalicDark/light theme #
There are themes for dark and light mode on this website. By default, your browser makes this choice based on your preferred OS theme, but you can manually override this by clicking this switch in the footer of this page:

Elsewhere #
You can find me from various platforms on the internet with a new username. Happy to talk more. And yeah, I’m still very much obsessed about design(ing) systems and working towards programs that will do the design work for us. ♥️🌺
@ariel Hi Ariel 🤗
January 27, 2023@ariel hello Ariel!
I love your logo mark with the ❤️ in the a
January 27, 2023@ariel Glad to see that you're still here. And I really like your logomark, it's awesome!
January 27, 2023To support this new chapter in my life, I’ve been working on a new visual identity that you can see at https://arie.ls/2023/nevertheless-i-am-the-same/#new-identity. I got some help from a few friends including @ilkkajii who designed the new logomark in collaboration with me. 🥰
Nevertheless, I am the same January 27, 2023Honestly, I don't think I would’ve ever had the courage to do this without the support from my kids, family, friends, neighbors, people at work, and even total strangers on the internet. And all of it is just making me cry now that I even think about it. You people give me so much strength. ❤️
January 27, 2023@DavidDarnes Hey Dave! ❤️
January 27, 2023@sarajw Hi Sara! ❤️
January 27, 2023@bnijenhuis Hey, thank you so much! ❤️
January 27, 2023@sarajw Also thank you. I love the heart in it too. It is so cute 😍
January 27, 2023@ariel hey 👋
January 27, 2023@robb 👋
January 27, 2023@ariel it’s a shame it’s take you thirty + years to finally be yourself, you only have one life, you’ve got to live it for yourself. Be happy Ariel 😘
January 27, 2023@y3llow_flash Better late than never though, right! I’m happy right now and that’s all that matters. ❤️
January 27, 2023@ariel almost tempted to do something similar with my initials! But I won't if you mind ❤️
January 27, 2023@sarajw Feel free, don’t mind at all. 😊
January 27, 2023@sarajw I would possibly double check from Ilkka who’s the designer on this to make sure he’s comfortable with that though (but obviously depends what you’re thinking): https://ilkkaj.com/ariel
ariel — Ilkka Janatuinen January 27, 2023@ariel @ilkkajii I love the heart in this logo ❤️
January 27, 2023@gerireid @ilkkajii Me too. It’s so cute 🥰
January 27, 2023@ariel oh we'll see if I get round to it! It'd look pretty different, more a line drawing with the letter shapes rather than taking a cut out of a bold letter probably
January 27, 2023@sarajw I’m sure that is fine 😊
January 27, 2023@ariel Hey Ariel
January 27, 2023@elly Hey Elly!!! ❤️
January 27, 2023@ariel oops I dropped my emojis
January 27, 2023@ariel It’s been so lovely to digitally watch this unfold—your posts seem so happy now and it’s amazing ❤️
(I wanted to boost your post but then was unsure if that was okay, so I guess I am asking if you’re comfortable with boosts?)
January 27, 2023@zachleat I feel happy too, like I never have before in this life. And sure, go ahead. So far I’ve only shared this on Mastodon (But it’s anyway public on my site).
I do think though that I will leave that other birdsite alone as I don’t feel too safe to talk there about anything anymore. But I guess I haven’t in years tbh. 😅
January 27, 2023@zachleat Also heyyy my new site is hosted on Netlify. Ditched my old semi-manual S3 + CloudFront config.
January 27, 2023@ariel (as always I’m happy to hear any feedback! though it feels awkward to do distracting devrel things in this pure thread 😅)
January 27, 2023@zachleat *turns this thread real quick into devrel thing brb*
January 27, 2023@ariel don’t you dare 😇
January 27, 2023@ariel Hello, Ariel. Here’s to new beginnings!
January 27, 2023@jeromecoupe 🥰👋
January 27, 2023@ariel first draft: yes I think it'll turn out very different haha, but thanks for the heartspiration ❤️
January 27, 2023@sarajw This makes me super inspired as well, nice work!! 😍
January 27, 2023@ariel Welcome, Ariel! So happy you’re here 🙌
January 27, 2023@tylersticka 🥰👋
January 27, 2023@ariel Hi Ariel! Glad you made it through, and out! 🏳️⚧️💖 🎉
January 27, 2023@ariel @ilkkajii That logo is gorgeous. So geometric yet exuberant! You don’t see the heart at first, you feel it. I love it.
January 27, 2023@mia Thanks Miriam!! Really appreciate it ❤️
January 27, 2023@ariel 👋🏻
January 27, 2023@teppohaste 👋 ❤️
January 27, 2023▪️ Nevertheless,
I am the same
by Ariel Salminen @arielsalminen @ariel@social.design.systems
Typography: Nouvelle Grotesk @NouvelleNoireTy + Adobe Garamond Pro - Robert Slimbach @Adobe
#branding #Identity #design #gender
arie.ls/2023/neverthel…
January 27, 2023@ariel Hi Ariel! I’m sorry you had to go through those tough times, but I’m glad you’re here now. 💪
January 27, 2023@jonikorpi ❤️
January 27, 2023@ariel I know I’ve said this already but I am cheering you on and I’m so happy for you ❤️
January 27, 2023@samkap You’re the best Sameera! Thanks for the support earlier ❤️
January 27, 2023@ariel any time ❤️
January 27, 2023@ariel Hey Ariel, glad to have you with us. We got your back.
January 27, 2023@okko This message made me cry. You people are amazing. ❤️
January 27, 2023@ariel Hmmmmm....
January 28, 2023@sarajw I like the direction this is heading 🥰
January 28, 2023@ariel I keep trying to add more symmetry, but it probably doesn't matter 😅
January 28, 2023@ariel"I hope you can accept me for who I am, because, nevertheless, I am the same I’ve always been."
January 30, 2023@ariel So happy that you’ve found greater happiness.
Thank you for your courage and generosity in sharing this. ❤️
January 30, 2023@philhawksworth Reading this and smiling. 🥰
January 30, 2023@ariel Yes!! Looking good!
February 3, 2023Hi Ariel ☺️👋🏻
February 4, 2023
Hi Mike!! ❤️
February 4, 2023
Nice to meet you Ariel 👋
Also, loving the visual identity and the logomark 🤌
February 4, 2023
Hi Ariel, happy for you ❤️
February 4, 2023
Thanks Simon, this means a lot to me!! 🌸
February 4, 2023
Heyy, thank you Lauri!! 🌻
February 4, 2023
❤️❤️❤️
February 4, 2023
@ariel I had such a Pavlovian response to this, saw my own avatar and couldn’t hit “like” fast enough, what a dork 🤓
February 4, 2023Hello Ariel! Nice to meet you 🤗 Great logo and site. Love your openness in both workwise and in sharing your (quite personal) story!
February 5, 2023
Thank you Hannu!! 😊
February 5, 2023